I’d argue you need to educate on how it can be used rather than how it works.
Chatting about crypto with family and friends has shown me one thing, most people don’t care how things work if they have established trust. If you try to explain how it works you may get vacant stares, I’ve heard "Oh that’s far too complex, people won’t adopt that’, I really don’t agree, I don’t think it is complex to use, I think you can use it without learning how it works. People don’t know or care which port their e-mail client uses or how DNS works or even how their car handles fuel management and they really don’t care providing they trust the system in place.
I agree with you on this. Maybe the wording I should have used is, what are the benefits of crypto-currency. As I stated in my original post I am the Director of small organization, the benefits are numerous for us. With various online market places for goods and services we are able to do more than we could before.
Personally I do not look at the complexity of the coin in question, I look at the coin itself when compared to other coins of like amounts, maturity, total coins and available markets.